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ELAC tables hotel-analytics subscription after year‑end budget review
Summary
At its April 14 meeting ELAC reviewed 2025 year‑end lodging-tax results, discussed allocations for 2026 marketing and World Cup activations, and agreed to delay purchasing a CoStar/STAR hotel‑analytics subscription so members can review existing data and receive a side‑by‑side metrics report next month.
The ELAC (lodging‑tax advisory) committee on April 14 reviewed year‑end fund numbers and marketing plans for 2026 and decided to postpone buying a hotel‑performance analytics subscription while members examine data already in the shared folder.
Committee staff told members the beginning fund balance carried into 2026 was $41,712 and, under current budgeted expenditures and estimated revenue, staff projected a 2026 year‑end fund balance in the mid‑$300,000s. The presentation covered the 2025 stoplight budget, revenue and expense snapshots, and allocations for marketing,…
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