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Parks staff to run Waterfront Wednesday concerts after Positively Pewaukee’s dissolution; board discusses sponsorships
Summary
Staff told the board Waterfront Wednesday Concert Series will continue in 2026 with Parks handling concessions and volunteers (Positively Pewaukee dissolved); Generac is named as a title sponsor and members discussed sponsor suitability and volunteer support.
Staff updated the board that the Waterfront Wednesday Concert Series will continue in 2026 after Positively Pewaukee stopped operating; staff/Monica will handle ordering, supplies and at least the first-year concession coordination while volunteers support on-site operations.
Staff said the series "is bringing in some additional dollars to the city" through sponsorships and event revenues and noted Generac has agreed to be a title sponsor. Board members discussed sponsor suitability for family-oriented programming and prior guidance about avoiding alcohol advertising near youth sports; staff said sponsor benefits and levels are laid out in a partnership booklet and that different sponsorships can be tailored to fit the event.
The board also discussed expanding the yearly event mix (ideas included a third weekly event or a community cinema night) and asked staff to monitor volunteer capacity and evaluate the program after the first season.
No formal vote was required; staff will continue with sponsorship outreach and volunteer coordination.
