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DDA seeks inclusion of 2025–2030 strategic plan in Southfield master plan
Summary
The Southfield Downtown Development Authority presented a 2025–2030 strategic plan proposing volunteer engagement, façade/art grants and coordinated branding; the planning commission recommended the master-plan amendment to City Council after staff confirmed the statemandated process had been followed.
The Southfield Downtown Development Authority on Oct. 29 asked the Planning Commission to adopt its 2025–2030 strategic plan into the city’s Sustainable Southfield master plan.
Molly Lone, executive director of the Southfield Downtown Development Authority, described goals to elevate the district’s visibility, improve walkability and accessibility, enhance district identity and stimulate economic growth. Near-term initiatives include Cornerstone Connect, a volunteer and engagement program with events and business outreach, and Build the Cornerstone, which includes physical improvements and a proposed façade and public-art grant program funded from DDA budgets.
Lone noted the district has relatively little public land and therefore the DDA will need to persuade property and business owners to participate in projects. She cited partnerships with major employers in the district, naming Henry Ford Health’s Providence Hospital as a large local employer, and said the DDA will coordinate events and outreach to employees and small businesses.
Commissioners asked about annual updates (Lone: the DDA will review the strategic plan annually and update priorities) and requested that before City Council consideration the DDA include a map showing existing and planned non-motorized pathways to demonstrate coordination on active-transportation projects. Planning staff said the adoption requires public-notice steps and recommended a favorable recommendation to City Council. The commission voted to forward the amendment to Council; the item advances to Council for formal action.
