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Simsbury Community Media issues donation appeal as subscription revenue falls
Summary
In a closing segment, Simsbury Community Media said its funding model based on television subscriptions has been hurt by cord-cutting and asked viewers for donations to support local programming and archival work.
A closing station segment on the program said Simsbury Community Media (SCM) is facing revenue pressure as viewers shift away from traditional television subscriptions.
The voiceover explained that SCM's funding structure "is based on television subscriptions" and that a shift to internet-only subscriptions has reduced revenue even though programming remains freely available online. The segment repeatedly stated, "We need your support," and asked viewers to donate to help SCM continue educational programming, preserve local history and broadcast town meetings.
The appeal was presented as a station fundraising message rather than as reporting supported by independent financial figures. According to the segment, donations would help SCM "remain open, continue to educate our youth and keep our community informed." No specific fundraising target or budget figures were provided in the segment.
SCM emphasized local benefits of its work, noting services such as broadcasting government meetings, school events and preserving local archives. The segment closed with repeated calls to action and an invitation to support the station.
Because the segment is a station-produced appeal, the statements about revenue trends were attributed to SCM rather than independently verified.
