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Council advances first reading of ordinance to create interstate signage overlay
Summary
The Brandon City Council approved the first reading of Ordinance 749 to establish an interstate signage overlay district along I‑90, allowing taller, larger signs in targeted commercial corridors while including separation standards from nearby residences.
The Brandon City Council approved the first reading of Ordinance 749, creating an interstate signage overlay district intended to regulate large roadside signs along Interstate 90.
Planning staff told the council the overlay would layer new sign rules onto existing General Business zoning for selected corridors, covering roughly 1,400 feet on either side of I‑90. Under the proposal, sign structures could reach up to 90 feet in height; staff said signs in the 0–50‑foot range would be limited to about 200 square feet, with larger area allowed only above that height.
“Rather than adding a new zoning district, it just adds new or different regulations on top of our existing general business,” planning staff said, adding the overlay recognizes that corridors such as Sunshine and Holly Boulevard differ from other commercial strips and should be treated differently.
Staff said the ordinance also includes separation standards intended to protect adjoining residential neighborhoods. The Planning and Zoning Commission recommended a “do pass” on the ordinance.
Council members asked about light restrictions for taller signage. Planning staff said the measure does not include specific lighting rules and that the city’s general landscaping/light policy—“don’t point them directly at your neighbor”—remains the guideline.
Council approved the ordinance’s first reading by voice vote. The measure will return to council for a second reading before it can be adopted into city code.
