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Culture and Leisure Services board votes to hold workshop to address $65,000 C5 revenue gap
Summary
The Culture and Leisure Services Board voted unanimously to hold a workshop within 30 days to develop options aimed at closing an estimated $65,000 annual revenue shortfall at the C5 community center, including changes to sponsorships, fee structures, scholarships and marketing.
The Culture and Leisure Services Board of the City of Cape Canaveral voted unanimously to schedule a workshop within 30 days to develop strategies for reducing an estimated $65,000 annual revenue shortfall at the C5 community center.
The Director told the board the sponsorship programs that let insurance providers reimburse patron visits generate limited revenue and are constrained by provider rules. Staff reported the three-provider sponsorship program has 583 enrolled members and produced $13,360 in sponsorship revenue last year — about $22 per enrolled member annually — and that roughly 70% of sponsored users are non‑residents. The Director cautioned, "this is not an easy data set to assess," saying usage varies by season, residency and health status and that some reimbursements are capped by contract terms.
Board discussion considered several options: ending sponsorships and charging the regular senior rate, offering needs‑based scholarships for low‑income residents, adjusting resident rates to incentivize local use, testing dynamic winter pricing, and improving marketing of the C5’s amenities (walking track, pickleball, classes) to increase paid attendance. Staff and members noted the city has limited ability to negotiate provider reimbursement rates and that existing contracts typically allow 90–120 days’ notice for termination.
A motion to hold a department workshop within 30 days, prioritizing (1) the C5 revenue gap, (2) departmentwide revenue increases including the Nancy Hansen facility, and (3) the question of beach parking, passed by roll-call: Joel Fair, Mayor Mascara, Kathy Parks, Betsy Rock, Brad Purll and Jenny Scott voted in favor. The board instructed staff to propose a date; once chosen the workshop agenda must be posted at least seven days ahead under sunshine rules.
Staff said the workshop will be used to develop a short menu of proposal options and cost estimates for the board to refine before any recommendation is forwarded to city council. The board and staff also discussed staging an internal workshop with the department management team before a wider joint session with city council so proposals are organized and actionable when presented to council.
