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Site Plan Review Committee approves exception for third wall sign at Navarra Apartments
Summary
The committee approved a request from Reinhold Signs to place a third wall sign on the Holmgren Way elevation of the Navarra Apartments at 2277 Holmgren Way, granting an exception to the usual separate-elevations rule based on building massing and sign dimensions.
The Site Plan Review Committee on March 3 approved a request from Reinhold Signs for a third wall sign for the Navarra Apartments at 2277 Holmgren Way, granting an exception to the code requirement that three wall signs be on separate elevations.
Staff member Aaron described the proposal and the requested exception, saying the proposed lit logo is “well within that 20,000 square foot, 10% subject elevation” and that the apartment’s five-story height and masonry façade make the sign visually appropriate. Aaron told the committee that two wall signs already are permitted on other elevations (Holmgren and Cormier), and that the requested third sign would be on the same elevation as the Holmgren channel-lettering sign but is not considered obtrusive from a staff standpoint.
A committee member criticized the look, saying the small logo “will look like a pimple on an elephant,” but the committee moved and seconded approval of the request with the staff-recommended exception and voted to carry the motion.
The applicant is Reinhold Signs; the site is identified as Parcel VA-103-A. No additional conditions or amendments were recorded in the meeting minutes. The committee did not record a roll-call vote in the transcript; the motion was announced as carried.
The committee then moved on to other agenda items.
