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DeKalb unveils open-enrollment outreach plan; passive enrollment window May 4–18
Summary
County staff presented an open-enrollment marketing plan with a May 4–18 enrollment window, a mailer on April 28, in-person enrollment events for field staff and courts, new benefit offerings and use of vendor 'permissible commission' credits to fund outreach (estimated in-house cost if paid directly about $70,000).
DeKalb County staff previewed an open-enrollment marketing campaign ahead of the May 4–18 enrollment window and described outreach designed to reach employees who lack regular web access.
Mr. Jacobs said a mailer will go out April 28 and staff will highlight a benefits microsite with plan details and rates. The county will offer three enrollment channels: face-to-face enrollment advisors at scheduled in-person events, telephone enrollment via an 800 number, and online enrollment through the CB3/CV360 portal. New benefit offerings include hospital indemnity, pet insurance and cyber-protection products; some vendors returned improved pricing after a recent RFP.
On funding, staff said most outreach costs are covered by permissible commission dollars (vendor-provided credits). If DeKalb had to hire enrollment professionals outright, the direct cost would be about $70,000 for the two-week effort; staff said recent years have not required using the county budgeted contingency because commission credits covered the work.
Staff also clarified enrollment defaults: employees who take no action generally retain current benefits but HSA payroll contributions will stop unless re‑elected; HSA balances remain the employee’s property. The county continues to pay life‑insurance premiums that provide two-and-a-quarter times annual salary for active employees.
Next steps: the county will begin mailers and socialized scheduling for in-person enrollment sessions, prioritize outreach for field departments (sanitation, roads/drainage, sheriff) and onboard enrollment advisors for the May 4 start.
