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Commission reviews Steak & Shake sign and façade refresh; applicants urged to use overlay path to avoid BZA
Summary
SCES Branding presented a façade and sign refresh for the Steak & Shake at 312 North US41, proposing updated channel letters, canopy signs and a pylon face replacement; commissioners indicated they prefer handling approvals under the US41 overlay (which would avoid BZA variances), noted the banners on the building will be removed when the new signage is installed, and set an April 6 hearing for the application.
Representatives for Steak & Shake presented a façade and signage update for the restaurant at 312 North U.S. 41 and discussed how the proposed signs fit within the US41 commercial corridor overlay.
David Michael of SCES Branding said the project would replace temporary banners with channel letters on multiple elevations, add canopy lettering above key walkways and replace the face of the existing pylon sign. Michael described the design intent as a streamlined black-and-white look and said the bottom cabinet of the pylon would be replaced with a near-black panel with no copy; only the top cabinet would be illuminated.
Commission members questioned whether the proposed signage exceeded the ordinance allowance (83 square feet) and whether the overlay path would allow the commission to approve the package without a Board of Zoning Appeals variance. Commissioners expressed general support for keeping the matter under the US41 overlay so the applicant would not have to seek variances, and several members urged removal of temporary banners as soon as the permanent signage is installed.
"The banners will be removed when the new signage is up," Michael said, noting that channel letters and canopy elements are primarily visible from close approach and the parking lot rather than at highway speeds. Mike (one commissioner) and others said they were comfortable allowing the package to return for public hearing under the overlay district rather than sending the applicant to the BZA.
Next steps: the commission invited the applicant to advertise for an April 6 public hearing and to coordinate with staff (Denise) on any outstanding permit or design clarifications. No final decision or variance was recorded at the study session.
