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Burbank staff outline plans to host FIFA fan zone and prep transit ahead of LA28

Burbank City Council and Parking Authority · March 10, 2026
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Summary

City economic development, transportation and parks staff told council they are coordinating a downtown FIFA fan zone, tourism marketing, transit connectivity and mobility‑hub pilots ahead of the LA28 Olympics, stressing regional partnerships and grant pursuits to handle visitor demand.

City staff on March 10 presented a multi‑department update on preparations for the FIFA World Cup 2026 fan‑zone events and the 2028 Olympic and Paralympic Games.

Marissa (senior analyst, economic development) said staff are positioning downtown Burbank to capture tourism and hospitality business linked to LA28 and FIFA World Cup events nearby, even though no competitions are scheduled inside Burbank. The city commissioned a tourism‑impact report and is coordinating destination branding with Visit California and regional partners.

Senior transportation planner Chris Bonamo said downtown offers rail and bus connections (Metrolink, Amtrak, Metro Bus, Burbank bus) and will be used as a transit hub to move visitors to venue sites. He described planning for a mobility‑hub concept, participation on regional game subcommittees, grant pursuit to expand Burbank bus service, and piloting elements during the FIFA fanfest. Bonamo emphasized that LA28 is being planned as “transit first” with limited venue parking, increasing reliance on shuttles and regional connections.

John McInley of Parks and Recreation reviewed adaptive‑sports programming, regional outreach and meetings with international delegations and training‑hub discussions (e.g., International School of Los Angeles touring venues). Staff reported outreach to major local venue partners including studios and Hollywood Burbank Airport.

Council thanked staff and asked for continued updates and coordination with regional partners; no formal action was taken beyond receiving the report.

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