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District considers small contract to map non‑enrolled children, board asks vendor to present
Summary
Administrators proposed a ~ $37,000 contract with Student Prospects to use GIS mapping and address‑level analytics to identify potential students and boost enrollment; trustees asked the vendor to present evidence of California experience before awarding.
Staff described a proposed procurement with Student Prospects, a small Texas‑based firm, to deliver address‑level GIS mapping and targeted outreach intended to increase the district’s capture rate and enrollment. Assistant Superintendent Karen Allard said the product drills down to resident addresses by age cohort to identify households the district is not reaching and that the estimated break‑even point would be roughly four additional students for the one‑time $36–37k cost.
Public commenters, including Miss Parks, questioned the vendor’s California track record and asked for references and examples. Member Hill cited past unsuccessful marketing contracts and urged caution, while Member Block noted the service is not a marketing campaign but a data product (address lists by age cohort) that the district would pair with its own outreach and communications. Several trustees recommended inviting the vendor to present to the board and stakeholders before approving expenditure.
Outcome: Staff agreed to invite Student Prospects to present sample output and references to the board before any contract approval. No award was made that night.
