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K-Expo U.S.A. launches in Los Angeles as cultural and business showcase
Summary
City leaders and Korean cultural officials announced K-Expo U.S.A. 2026, a multi-sector cultural and business expo (May 23 launch) featuring K-pop, food, beauty, and content-industry matchmaking aimed at strengthening Korea–Los Angeles ties.
Councilmember John (J.) Lee and visiting delegates from Korea announced the official LA launch of K-Expo U.S.A. 2026 during the city council meeting on May 8. Acting President Yu of the Korea Content Agency described a multi-day event beginning May 23 that blends cultural performances, exhibitor booths, business consultations and K-pop showcases.
Adam Burke, president and CEO of LA Tourism, said the event reflects the deep economic and cultural ties between Korea and Los Angeles and highlighted expected visitor benefits and business opportunities. Korea Content Agency and affiliated ministries emphasized collaboration across content, food and beauty sectors and invited Angelenos to attend the expo to experience Korean culture firsthand.
Council members, including H. Hutt and others representing Koreatown and citywide stakeholders, expressed support and encouraged residents to attend. The city presented a certificate and formal recognitions to visiting delegations and pledged partnership for the expo’s success.
Next steps: K-Expo U.S.A. events will proceed beginning May 23; city and tourism partners indicated ongoing coordination to maximize cultural and economic exchange.
