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Senate joint hearing spotlights California'wide creative-economy strategic plan and urges funding to implement it
Summary
State and local officials presented "California's Future Is Creative," a sector-specific strategic plan that prioritizes workforce pathways, cultural districts, climate resilience and AI readiness; presenters urged the Legislature to resource implementation and to adopt consistent data and metrics for the creative economy.
A California State Senate joint committee hearing on the creative economy reviewed the state's first sector‑specific strategic plan and fielded testimony from policy partners, agency officials and arts practitioners about next steps and funding needs.
Sen. Allen convened the informational hearing to introduce "California's Future Is Creative," explaining the plan grew from AB 127 and the Creative Economy Work Group and seeks to stabilize and grow a creative workforce that the chair described as nearly 1,000,000 people with roughly $300 billion in economic impact. "This is what today's all about," the chair said as panelists took the table.
Rachel Hatch, chief impact officer at Institute for the Future, framed the study as foresight rather than prediction and said the team examined how five forces'including accelerated AI adoption and climate disruption'could reshape creative work through 2035. "We began the study with a…
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