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Simsbury Community Media appeals for donations as subscription revenue falls
Summary
In a fundraising message during the Community Conversations episode, Simsbury Community Media says its subscription-based funding model is shrinking as viewers 'cut the cord' and asks for donations to sustain local programming, education and government coverage.
During the program closing, Simsbury Community Media (SEM) aired a fundraising appeal describing reduced revenue from traditional television subscriptions and urging viewers to donate to keep local programming and civic coverage running.
A multi-voice spot explained that SEM's funding structure historically relied on television subscription fees, but as more households shift to internet-only services the station receives less revenue despite making programming freely available online. The message asked supporters to donate online or via QR code to sustain educational programs, live broadcasts of government meetings and community events.
The appeal framed SEM as a local nonprofit public-access outlet that provides a platform for town meetings, high school events and civic programming, and requested viewer contributions to maintain operations.
No specific fundraising target or deadline was given in the recorded appeal.
