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Commission explores feasibility of electric shuttle; seeks consultant and business partner
Summary
Commissioners discussed a proposed climate-smart EV trolley and circular route through Sonoma that could reduce vehicle trips; members agreed the idea requires a full business plan, an operator and funding (estimated ~$500,000 start-up), and recommended a feasibility study and coordination with Sonoma County Transit and regional partners.
Chair Morrell presented an initial concept for a climate-smart electric trolley intended to circulate residents and visitors around downtown Sonoma and key destinations. The proposed route would connect the Lodge/4 Corners area, the plaza, the community center and winery areas with timing coordinated to county bus services when feasible.
The chair described the next steps: develop a full business plan, hire or secure a consultant to test feasibility, identify a local operator, and find startup funding. "Basically, we need a business to step forward and agree to sponsor this to know enough how to buy a bus... we're looking at about $500,000 minimum to play," Chair Morrell said.
Commissioners discussed several practical issues: coordinating with Sonoma County Transit so the EV shuttle does not duplicate existing subsidy-funded routes; locating charging infrastructure and working with Sonoma Clean Power or PG&E to secure load capacity; piloting dial-a-ride or automated micro-transit options; and equity concerns about service to the East Side and students. Tom Conlan and others highlighted models (Laguna Beach) and county efforts (SCTCA data tools). Members emphasized the value of a consultant-led feasibility study to define ridership, route stops, operating model (free versus fare-based) and capital and operating costs.
Suggestions included seeking grant funding and local donors, exploring partnerships with Sonoma Clean Power and the Sonoma Ecology Center, and engaging local stakeholders (e.g., Credo High School route mapping led by community member Jen Palladini). Commissioners also discussed potential automation and micro-transit pilots as future cost-reduction strategies.
No formal funding request or commitment was made. The commission requested staff and an ad hoc to develop a scope for a feasibility study and return with recommended next steps and potential funding sources for council consideration.
