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Student-driven Raider logo finalists spark broad community pushback; board weighs next steps
Summary
A student-led process produced two finalist Raider images (horse and cow) and a public feedback form gathered 347 responses; administrators reported that about 245 were negative. Board members and the public criticized the limited forced-choice feedback format and inconsistent outreach; trustees discussed pausing the decision, seeking more student-only input, and drafting a district branding policy.
Students participating in a yearlong design process produced two finalist images for a refreshed Raider identity, and administrators presented those finalists to the board on April 13. The steering committee solicited ~30 community submissions and the student group narrowed entries to two finalists (a horse and a cow) that were posted for forced-choice feedback.
Administrators said the public form produced 347 comments, and one board member tabulated the responses and found 245 negative, 75 positive and 27 neutral comments. Several trustees and members of the public criticized the forced-choice format used in the online feedback tool, saying it required responders to pick one of the two images to leave comment and thereby created frustration; others said notification reach was limited (Schoology views of a Raider update were small relative to the district population) and that broader outreach or a different survey structure would have better captured resident views.
Board members across the meeting offered three paths: accept one finalist, reject both finalists and ask for a fresh process, or develop a longer-term branding policy and seek broader student and community input. Administrators said the block "N" would not be retired and that any new mark would be an addition to current branding. Some trustees urged more student-only feedback before finalizing a decision and asked administration to provide a student-only survey that allows a neutral/no-choice option.
What's next: Administration said they would supply a student-only breakdown of responses and present a proposed path forward; the board will consider the matter at a future meeting with options to accept a finalist, reject them or adopt a longer branding policy process.
