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District outlines multi-channel outreach for master facility plan, weighing art-show sessions, mailers and webinars
Summary
Administration proposed in-person drop‑in sessions at a high‑school art show, a live/recorded Zoom webinar, mailers/postcards to all households, QR codes at community locations, and targeted breakfasts to broaden public input on the master facility plan; board asked staff to measure responses and return with a plan.
District staff presented a package of outreach options aimed at giving taxpayers broader access to the master facility plan and asked the board for direction on the mix of tactics.
“Tom was really looking at it through the lens of … helping community members know yes we have this plan … do they align with your personal priorities,” Lynn said while describing proposed engagement opportunities that include informal half-hour drop-in sessions during a high‑school art show, a live Zoom webinar that would be recorded for later viewing, a district newsletter link, and QR codes posted around town.
Board members discussed costs and reach. One asked about a direct-mail postcard to every household; staff noted standard postage is about 53¢ per postcard and suggested a simple one‑pager with a QR code linking to the MFP. Members also suggested alternative events (community breakfasts, homecoming tie-ins) and urged that board members be present at outreach events so taxpayers can speak directly to leaders.
Staff emphasized targeting non-parent taxpayers and measuring response from each outreach channel to understand which methods gain traction. A board member also urged gathering more feedback from building-level employees (department chairs, custodians, secretaries) and suggested that feedback be filtered through department heads to make it actionable.
What’s next: Staff will return with a more detailed outreach plan and proposed materials and timelines—options include art‑show drop‑ins in May, a later recorded webinar, a postcard mailer timed with budget information, and possible fall community breakfasts or homecoming events.
