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Riverview board to end Campus Box Media sponsorship arrangement after community concern
Summary
Board members and community businesses reported confusion about a longstanding Campus Box Media sponsorship arrangement; the board recommended not renewing the agreement at the end of the school year and will send a notification letter to businesses and the vendor.
Board members reviewed an existing Campus Box Media arrangement that solicits sponsorships for athletics and school events. Several board members and local business owners said they were confused about whether requests were routed through booster organizations or came from the district's representatives.
"It just seemed confusing," one board member said of the arrangement, noting that teams and boosters did not understand how Campus Box Media related to local booster fundraising. Another board member recommended not renewing the agreement, calling it a relic from years past that is no longer relied upon by teams.
Community member testimony reinforced that view: a local business owner reported repeated calls for every season that created confusion. The board agreed to discontinue the arrangement effectively at the end of the school year, draft a formal letter disavowing the arrangement so businesses will no longer receive solicitations in Riverview's name, and let boosters continue direct fundraising.
The decision was handled informally in the study session but board members said they would draft and circulate a short formal letter to local businesses and the vendor to mark the arrangement as ended.
