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Trustees approve chief officer of strategic communications to bring marketing in‑house
Summary
Board approved a new classified job description for a Chief Officer of Strategic Communications and Engagement to replace costly outside contracts and better showcase district work, after trustees asked about overlap and funding.
The Roseville Joint Union High School District Board approved a new classified job description for a Chief Officer of Strategic Communications and Engagement as part of the consent agenda on Dec. 17.
Supporters said the position will replace $60,000–$100,000 in outsourced marketing services and help the district “tell the story” of programs and student success. Trustees who backed the position said similar hires in neighboring districts have paid for themselves.
One trustee raised concerns about overlap with existing marketing functions and whether the new position would duplicate services; advocates responded that the job is intended to centralize and professionalize communications, coordinate with partner districts, and reduce external vendor costs. The board approved the item by voice vote as part of the consent agenda.
Implementation and funding details were described as part of the regular hiring and budget processes; trustees said the district will follow hiring protocols and the position will be funded within district classifications rather than by reassigning site budgets.
