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Lincoln Heights considers $4,500-per-month marketing contract; council hears resident complaint about abandoned cars
Summary
Village staff recommended hiring Voice of Your Customer LLC for $4,500 per month to manage web and social media, crisis communications and an 80th-anniversary campaign; the committee also reviewed opioid-settlement and indigent-driver funds and heard a resident's public complaint about long-term abandoned vehicles.
The committee reviewed a proposed $4,500-per-month contract with Voice of Your Customer LLC on April 6 to provide digital marketing and communications services, and received public comment about junk and abandoned vehicles.
The village manager described the firm as experienced with local governments and presented a $4,500 monthly price that includes $250 for social-media boosting across platforms. The manager said the vendor can provide drone and still photography, short-form video, web and social-media management, content calendars, crisis-communications support and a campaign for the village's 80th anniversary. Council members asked whether the $250 boost covers multiple platforms and how newsletter content cadence and crisis responses would be handled; staff said platform boosting is intended to cover all channels and that the vendor will participate in regular content-planning meetings that can include a council designee.
Staff said the marketing contract would be paid from the general fund under contractual services. The manager also summarized work to identify eligible uses for the indigent-driver fund (approximately $1,133 cited in the transcript) and the opioid settlement fund (about $13,000); she said she is reviewing program options and conversations with neighboring communities.
During public comment, Reena Stevenson (844 Bur Street) urged enforcement of abandoned and junk-vehicle rules near her home: "I've been there for 70 years. There are cars and trucks parked in front of my house ... haven't been moved in six months." The manager said the village’s new code enforcer (hired Feb. 26) is issuing citations and staff will follow up on the blocks raised.
Next steps: staff will confirm budget coding and vendor deliverables for the communications contract, gather clarification about boost allocation across platforms, and follow up on code enforcement in the area raised during public comment.
