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Portland Land Bank reviews outreach flyer and branding; will route final copy through city communications
Summary
Commissioners reviewed a draft outreach flyer, suggested language edits (swap 'smart growth' for 'intentional growth'), discussed conservation-related messaging and printing costs, and agreed materials should be cleared with city communications before public distribution.
The commission reviewed a draft outreach flyer intended to explain the Portland Land Bank’s mission and invite developers and residents to engage. Commissioners commended the call to action but suggested wording changes (one member recommended replacing the phrase "smart growth" with alternatives such as "intentional growth") and asked for clearer language about conservation tools, easements and low-impact development standards.
Members discussed practical considerations including printing costs and the need for a graphic designer to finalize the layout. Several commissioners noted the Land Bank is part of the city and recommended the materials be routed through the city’s communications/communications department so the flyer aligns with city branding and guidelines. Staff agreed to circulate edits and to confirm with the city that the Land Bank can include the city logo once communications has reviewed the content.
Why it matters: A clear, city-aligned outreach flyer will shape how the Land Bank presents its goals to developers and neighborhoods and may affect partnerships, public perceptions and future acquisition proposals.
Next steps: Commissioners will circulate editorial suggestions, consider a designer to finalize the flyer, and follow the city’s communications clearance process before printing or distribution.
