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Diversity council discusses relaunch of Cash Mob after Guac and Roll reports a 30% bump
Summary
Council members said a recent Cash Mob produced a measurable spike at Guac and Roll and discussed adding coupon codes or POS tracking to make future Cash Mob impacts verifiable before relaunching the program in Q1 2026.
Council leaders reviewed plans to revive the Cash Mob program for businesses that are new or under new ownership (within 24 months). Interim Chair Marcus Patton described the prior Cash Mob execution and reported that the Guac and Roll owner told the council the event produced sustained traffic and a measurable bump.
"We did see a 30% increase," Marcus Patton said, summarizing the owner’s report about the event day compared with a typical Wednesday.
Members discussed how to make future events more trackable. One committee member suggested point‑of‑sale coupon codes or a named coupon so participating businesses can run reports and the council can share metrics back to the public. That suggestion was offered as a practical method for producing verifiable results (coupons entered at the register or selected in the POS back end) and was proposed as a standard practice for future Cash Mobs.
The council agreed to refresh the list of eligible businesses, post contenders on Bristol Talks for public voting, and aim for a March event window (with voting and promotion posted in February) so the activity fits the first quarter schedule. Members also discussed choosing day‑of‑week options that avoid major holidays and Lent restrictions so more residents can participate.
Next steps: staff will republish the candidate list, propose a trackable coupon mechanism to businesses, and set a voting timeline for posting on Bristol Talks.
