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Organizers say dirt-bike rally drew roughly 400 riders, spurred multi-state attendance and UTV signups

Emery County Trails Committee · May 4, 2026
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Summary

At its May 5 meeting, the Emery County Trails Committee heard organizers say a recent dirt-bike rally drew about 400 machines from 10 states and Canada, produced positive local business impacts and generated signups for a fall UTV rally; officials plan a post-event survey and targeted outreach.

Speaker 4, a committee member, told the Emery County Trails Committee that the recent dirt-bike rally was the largest yet, with “about 400 machines” in attendance and strong participant feedback. Speaker 2, another committee member involved in registration logistics, said the group recorded roughly 305 adult pre-registrations and about 30 youth pre-registrations, with additional day-of entrants; he said 48% of registrants were from Utah and 52% came from out of state, including riders from 10 U.S. states and Canada.

Why it matters: County tourism and event organizers said the turnout increased local spending at restaurants, campgrounds and vendors during the rally weekend and boosted interest in other fall events. Speaker 7, a travel/tourism office representative, said the county’s post-event survey and event-impact reports help quantify economic benefit and guide future marketing.

Organizers plan follow-up: Committee members agreed to circulate a post-event survey to attendees to collect feedback and to set next year’s dates within one to two months. Speaker 2 reported nine registrations so far for a separate UTV rally scheduled this September and credited the rally’s broader outreach for generating those leads.

Outreach and messaging: The travel office said it will continue boosted social media posts and share post-event impact summaries with local businesses. Speaker 7 emphasized that clearer, accurate messaging — for example, pointing visitors to an interactive map — matters because erroneous claims that many trails are closed can reduce bookings and harm businesses.

The meeting record shows no formal votes tied to event funding or policy changes; the committee treated the rally recap as an operations and outreach update. The group moved on to maintenance and planning items after the discussion.