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DDA: Clausen Market drew crowds; board eyes continued social‑district promotion
Summary
The Downtown Development Authority said the Clausen Market drew visitors despite rain, with a petting zoo and a goat cited as key draws; members discussed branding, signage and modest budget increases linked to the petting‑zoo expense.
The Downtown Development Authority reviewed results from the Clausen Market and agreed to continue using the event to promote downtown businesses and the social district.
Staff member (speaker 7) told the board the market “had success with it this past weekend,” noting vendors reported positive feedback and visitors responded to attractions such as a petting zoo and a large rabbit. A member added that vendors and shoppers were pleased to see visitors walking through downtown and that some attendees came specifically because they saw posts about the goat.
Board members discussed using consistent signage and social‑media promotion to clarify the market’s purpose and branding. Chair (speaker 4) and members debated video and cut‑down clips for promotion after the board viewed a Spirit of Main Street entry; staff said a three‑minute cut and shorter 30‑second spots could be produced for use on the city’s YouTube channel and social platforms.
The board also reviewed the Clausen Market daily budget for the May market and noted one‑day costs were higher due to the petting zoo but that the attraction helped boost attendance. Staff said the market format can be scaled for future dates and that they plan to borrow a people counter from Parks and Rec to estimate attendance at upcoming markets.
What’s next: staff will pursue signage and social assets to improve market visibility and will report attendance data after borrowing the clicker from Parks and Rec. Members also discussed potential grant support for market elements.
