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City approves Harlem Is Poppin proposal to show World Cup at Seaside Lagoon
Summary
Council approved a partnership allowing Harlem Is Poppin to place and operate a 30-by-16-foot screen and audio at Seaside Lagoon to broadcast World Cup games; the partner will run permitted advertisements and pay no fee to the city while adhering to FIFA licensing restrictions and city operating rules.
The Redondo Beach City Council unanimously approved an agreement with Harlem Is Poppin to install and operate a 30-by-16-foot video screen at Seaside Lagoon for World Cup viewing and related programming over the summer.
Director House described the proposal: Harlem Is Poppin will provide and operate the Jumbotron-style screen and associated audio equipment and may run advertising between matches consistent with FIFA licensing restrictions; the city will not pay for the installation. Staff emphasized that lagoon operations, admissions and hours will remain unchanged and the vendor will manage the screen and ads to remain within licensing parameters. Staff also said the city retains authority over volume, brightness and other operational conditions.
Council asked whether sound could be localized and whether the vendor would control ad volumes; staff said the agreement allows the city to control volume and that the partner agreed to the amended language to protect the city in termination scenarios. Council also discussed marketing and possible additional programming such as clinics and food vendors. The motion to approve the contract with the late amendment carried 5‑0.
