Citizen Portal
Sign In

Get Full Government Meeting Transcripts, Videos, & Alerts Forever!

Get email alerts on the Commercial Development topic

No spam. Unsubscribe anytime.

Plan Commission approves design review for Zimbrick Genesis dealership with conditions

Fitchburg Plan Commission · May 19, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The commission approved architectural design review for a new Zimbrick Genesis dealership at 1601 West Beltline Highway with 11 staff conditions; discussion focused on EIFS versus brick, lighting compliance, and landscaping.

The Fitchburg Plan Commission approved architectural design review (ADR) for a proposed Zimbrick Genesis dealership and service building at 1601 West Beltline Highway, subject to 11 conditions recommended by staff.

Applicant representatives Stefan Cornelius (Sullivan Design) and Tom Zimbrick presented the plan, which includes a showroom, service drive, customer lounge and service department. Staff noted the site is zoned highway business and requested additional native plantings, signage compliance and more durable facade materials where appropriate; the applicant agreed to landscaping substitutions but said Genesis’s brand standards require extensive use of EIFS and glass. Cornelius explained the choice of EIFS and noted impact-resistant EIFS would be used for the lower portion of the building, citing insulation and durability benefits.

Commissioners expressed a preference for incorporating brick or other durable accent materials on public-facing facades. They also discussed lighting compliance with the city’s dark-sky ordinance and a requirement to relocate an existing Buick GMC sign out of the public right-of-way. Staff recommended approval with the 11 conditions listed in the staff memo; the motion to approve carried by voice vote.

Next steps: applicant must submit final signage, confirm compliance with lighting standards (chapter 28) and satisfy the 11 ADR conditions before building permits are issued.