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Bryce Canyon City schedules June 10 budget hearing, debates website and banner spending
Summary
Council members agreed to cancel two June meetings and hold a budget hearing June 10 at 5 p.m.; discussion covered the annual website/marketing vendor fee (about $12,000), a possible $6,000 reallocation for targeted ads, pole banners and display signage, and a prior $500 prize donation referenced for events.
Bryce Canyon City council members set a budget hearing for June 10 at 5 p.m. and discussed several municipal marketing and events expenses, including the website vendor fee, pole banners and small event donations.
Committee member (S1) proposed canceling the June 4 and June 18 meetings and moving the budget hearing to June 10; Staff member (S4) said they would finalize the plan. “June 10 at 5PM,” S1 confirmed.
Participants reviewed the city’s website vendor (referred to in the discussion as Relic) and an annual fee of about $12,000. Committee member (S3) said the town could take $6,000 from that line to use for targeted marketing and requested metrics from the vendor to judge effectiveness: “They can, like, geofence a location to run ads… so we can attack a lot of these different areas.” Committee members said they were open to increasing spending to boost visitation during slow seasons.
On signage and decorations, Committee member (S3) reported an inquiry about installing solar-powered LCD displays in two locations and noted outreach to a contact about banners near the natural arch. Committee member (S2) said staff had purchased patriotic decorations and was saving receipts for reimbursement; S1 recalled the city previously provided a $500 prize donation for an event.
Why it matters: Advertising and event signage are part of the city’s strategy to attract visitors during slow seasons; how the council allocates limited marketing dollars will influence outreach and tourism promotion.
Next steps: Staff will finalize the meeting calendar and present the draft budget, including the proposed marketing reallocations and signage items, at the June 10 hearing.
