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Horseshoe reports midyear revenues, attendance and a successful county clutter/recycling event

Midland County Commissioners Court · May 6, 2025
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Summary

The Horseshoe manager reported midyear bookings and revenue (midyear total revenue ~ $539,000; attendance ~101,460) and staff described a one‑day county 'clutter' recycling event that collected 6.23 tons of trash, more than 1,150 tires and over 100 gallons of motor oil; the court discussed cost allocation and future scheduling.

The Horseshoe facility manager updated the court on midyear operations and financial performance and described an associated county recycling day that county staff called a major success.

"One of the first things we did today is we've established a mission statement to drive economic growth and pride in Midland County through a versatile inclusive space," the manager (speaker 21) said, then presented midyear metrics: 130 contracts initiated in the first half of the year, 265 booked event days and attendance totaling about 101,460. Quarter‑by‑quarter revenue figures shown in backup totaled roughly $483,000 in event revenue and non‑event receipts, with a midyear total received revenue cited at about $539,000.

Environmental enforcement staff (speaker 16) summarized a one‑day "clutter" recycling event at the Horseshoe that ran 9 a.m.–4 p.m., reporting collection of 6.23 tons of trash, more than 1,150 tires and over 100 gallons of motor oil; staff said some recycled materials were handled by third‑party vendors who remit neither funds nor fees to the county for material value.

Commissioners asked for more detailed financial breakdowns, including the effect of Visit Midland partnership activity and a clearer separation of equestrian‑driven income versus other event revenue. Staff said those line items appear on the back pages of the report and pledged to provide a year‑over‑year comparison at the next meeting.

No formal action was required on the midyear report; the court received the presentation and praised staff for a well‑executed event.