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Presenter says updated case study calls for more market research
Summary
A presenter told the meeting an updated case study requires more extensive market research rather than relying on a "pull test," and referenced prior work dating back about 12 years; no formal motion or vote appears in the transcript.
A presenter during the session said an updated case study exists and urged broader market research, arguing that previous testing methods were insufficient. "So we have a case study that we've updated on quite a certain date," the presenter said, adding that "we ought to have a lot more market research than, you know, pull test."
The presenter framed the recommendation as a call for more thorough data rather than a formal proposal. The speaker also referenced the timeline for previous work, saying it was "like 12 years or something," which the transcript records as an approximate figure.
The transcript does not record any motion, formal vote, or staff assignment tied to this recommendation. The remarks appear as a presentation of findings and a recommendation for further study rather than a binding decision. The session continued after these remarks with no recorded action tied to the case study in the provided segments.
