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Council approves city contract with Potentia to run Art Walk with new safety and vendor rules
Summary
The council authorized a budget amendment and agreement with Potentia Projects LLC to manage Art Walk, approving a $5 vendor fee, perimeter safety plan, EMS standby, curated arts programming and a sustainability fund for future events.
The Wichita Falls City Council voted March 17 to amend the fiscal 2026 budget and authorize an agreement with Potentia Projects LLC to manage and operate the city’s Art Walk.
Potentia representatives outlined operational changes intended to address prior sanitation, safety and vendor-management issues. Planned measures include a defined perimeter for the event, hired public-safety officers and EMS on standby, contracted sanitation crews, curated arts programming with headline activations, and an app-based vendor registration system. Potentia’s plan proposes a $5 vendor-registration fee (with higher fees for premium farmer’s-market stalls) to help fund safety, sanitation and programming; revenue and sponsorships will flow into a sustainability fund for future events.
Council members and downtown business representatives emphasized balancing safety and the event’s artistic spirit. Several speakers, including business owners and Potentia’s lead (Ish), said the organization will provide targeted vendor management and an initial period of “grace” for small or youth artists while ramping up enforcement. The council approved the budget amendment and agreement on a voice vote.
Potentia said the first Art Walk under its management is scheduled for April 2 and that the organization will use data and vendor input to refine operations over the initial months.
