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2026 Sahuarita citizen survey: residents rate town services highly but support for growth falls
Summary
The town presented results of its 2026 citizen survey: 780 responses, 95% confidence interval, margin of error 3.5%. Residents rated safety and parks highly; satisfaction with weekly trash and recycling programs was strong. Support for growth dropped from 72% in 2022 to 59% in 2026. Town staff will use findings to guide service improvements and outreach.
Town staff and NewPoint Marketing presented the results of the 2026 citizen survey at the May 26 meeting. Mary Rowley of NewPoint said the survey collected 780 responses between March and April, yielding a 95% confidence interval and a margin of error of 3.5%.
Key findings included high marks for safety (90% of respondents said they feel very safe), positive evaluations of parks and recreation, and strong combined satisfaction with the new weekly trash collection (78% somewhat or very satisfied) and recycling program (74% somewhat or very satisfied). The survey also showed a decline in overall support for growth: 59% of respondents in 2026 supported growth versus 72% in 2022. Respondents repeatedly listed restaurants, retail and recreation amenities as priorities for future development.
Demographically, 41% of respondents live in Rancho Sarita, 16% in Quail Creek and 7% in Madera Highlands; homeownership among respondents was 92%. The town used consistent questions to preserve longitudinal comparability and added new items on waste-consolidation and recycling experiences.
Town staff said the results will inform community education about bulk-waste collection, outreach on recycling (particularly glass), and priorities for infrastructure and economic development. No formal council action was required; the presentation was informational and will be used in departmental planning.
