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Cathedral City and Palm Springs teams outline bilingual outreach ahead of Ramon Road Bridge work

Cathedral City City Council · May 28, 2026
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Summary

Officials and contractors described outreach plans for the Ramon Road Bridge widening, promising bilingual materials, canvassing, a hotline and a December groundbreaking with construction expected to take two years and finish in December 2028.

Cathedral City and Palm Springs officials and their communications contractor told the City Council on May 27 that they will launch a bilingual, multi-channel outreach campaign ahead of widening work on the Ramon Road bridge over the Whitewater River.

The outreach team — led by Burke Ricks Communications and supported by construction management partners — said the initiative will include door-to-door canvassing, bilingual fact sheets, a business directory and a dedicated business liaison, plus a project hotline and website for construction updates and traffic alerts. "Communications and public outreach will be critical to the success of this project," Josh Zipperman of Burke Ricks said, adding that the team will respond to inquiries within 24 hours.

Why it matters: Ramon Road is a major corridor connecting Palm Springs and Cathedral City and carries heavy daily traffic. Council members pressed the team for non-digital outreach targeted at Spanish-speaking residents and seniors and asked how businesses will retain customer access during construction.

Key details: Palm Springs city engineer Joel Montalvo described the scope as adding two lanes (one in each direction), widening the bridge, adding sidewalks and a 10-foot multiuse path on the north side, protected bike lanes and driveway improvements. The stated schedule calls for a December groundbreaking, construction start in December/January and a two-year construction window with completion targeted for December 2028. Funding was described as coming primarily from the Federal Highway Bridge Program administered through Caltrans, with contributions from CVAG, Palm Springs and Cathedral City.

Council concerns and staff responses: Council members repeatedly asked for in-language materials and non-digital outreach. Zipperman said outreach materials are bilingual and the team will use direct mail, canvassing, Spanish-language channels and community meetings (one in Cathedral City, one in Palm Springs, and a virtual session). Montalvo said field inspectors and construction managers will provide on-site response for urgent issues and the hotline will route messages to the team for follow-up.

Next steps: Staff said they will provide council with additional project detail and handouts beyond the PR materials at a future meeting and will return with updates before community meetings planned for October–November. The city and Palm Springs will coordinate community meetings, traffic detour planning (including CV Link detours), and signal timing optimization with CVAG.