Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding topic
No spam. Unsubscribe anytime.
Topsham committee narrows outreach branding: playful stickers, formal document font recommended
Summary
Committee members debated branding options for outreach materials, favoring a mix of a playful sticker font for engagement and a more formal Avenir font for official documents; concerns included legibility, contrast for print, and avoiding controversial imagery.
The Topsham Bison Home Pedestrian Committee reviewed a set of proposed branding assets for its pedestrian outreach campaign and broadly endorsed a two‑track approach: playful fonts and stickers for community engagement, paired with a formal font for reports and official materials.
Sarah (the consultant) presented several logo and sticker options and two font directions: a bold, kid‑friendly 'alphabet soup' approach and the more formal Avenir style aligned with the comprehensive plan branding. Several members said the playful font could work for stickers and event signage but recommended Avenir or a similar readable font for printed reports.
Committee members raised legibility and contrast concerns for both screen and print. One participant suggested conducting a quick wall vote to narrow color palettes and font choices so the consultant can produce draft assets for final review. Vanessa (S7) recommended keeping both fonts in the toolkit—Avenir for body copy and the playful font for headers or outreach pieces.
Members also discussed imagery choices; one participant cautioned that an image of the new bridge might read as a political statement and urged caution. The group endorsed practical steps: print tests at a professional printer, tape up options for quick committee voting, and produce a small set of sticker colors and sizes for early distribution.
Sarah said the consultants will return with a smaller set of draft assets and takeaways for the next meeting, and the committee agreed to provide preferences via a wall‑vote exercise before the following session.
