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Architectural Review Committee approves Speeders car wash repaint and signage with conditions
Summary
The Architectural Review Committee approved a proposal to reface signs and repaint the Speeders car wash on Winston Road, requiring adjusted shutters, visible street numbers, updated landscaping and limits on temporary inflatable advertising. Work will proceed after building permits are issued.
The Torrington Architectural Review Committee on May 21 approved exterior renovations at the Speeders car wash on Winston Road, endorsing a new color palette, refaced freestanding signage and internally illuminated wall signs while attaching several minor conditions.
Chair Mark opened the meeting at 5:00 p.m. and members discussed samples showing a blue labeled “Salty Dog,” a red labeled “Heartthrob,” an “Earl Grey” and a beige called “Nuance.” The applicant said the work will include repainting the main façade, replacing or re‑skinning some awnings and installing new sign faces; the applicant also confirmed a landscaping plan of flowers and low shrubs to be planted once cleanup and permitting are complete.
Committee members welcomed the toned-down branding and recommended a handful of adjustments before final sign-off: shutters should sit flush against window openings rather than floating away from the frame; a visible street number in white letters should be placed on the pedestal sign and above the main entry to aid wayfinding and emergency response; the committee asked that landscaping include new plantings and suggested planting four trees as a guideline; and members reiterated that temporary promotional inflatables should be limited according to the town’s customary enforcement timeline for new owners (committee discussion referenced a 30‑day allowance before enforcement steps are pursued).
Technical details discussed included that the proposed wall signage is internally illuminated (channel letters/backlighting were described) and that some awnings shown on the plans will be removed or re-skinned to match the new palette. The applicant said exterior vacuums and most site equipment will remain unchanged and that the company typically moves quickly once building permits are issued.
A member moved to approve the project as presented with the committee’s suggested changes; the motion was seconded and passed by voice vote. The applicant was congratulated and the committee closed the meeting and adjourned.
What happens next: work is expected to proceed after the applicant secures required building permits; the committee’s requested adjustments (shutter placement, street numbers, landscaping and management of temporary inflatables) were included as conditions of approval.
