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Board reviews capital-levy renewal plan, asks for clearer ballot schedule and outreach detail
Summary
Administrators laid out a communications and marketing timeline for a proposed capital-projects renewal to appear on the November ballot, emphasizing school-site teams, summer talking points and fall community engagement; directors asked for earlier outreach and a parallel calendar showing ballot deadlines.
District administrators presented a draft communications and marketing timeline for a capital-projects levy renewal the board has signaled it wants on the November ballot. Staff said the plan runs from preparatory work before summer through community events and outreach up to election day.
The draft calls for school-site teams at each of the district’s six schools, early development of talking points, a summer build of marketing materials and targeted fall activities such as informational sessions at community events (homecoming, service clubs) and back-to-school outreach. Administration emphasized the goal of informing and educating voters about a renewal (continuing existing authority) rather than promoting a new referendum.
Directors urged additional clarity in two areas: a parallel calendar that lists legal ballot and filing deadlines, and a clearer breakdown of recurring carry-forward expenses versus one-time investments so voters understand what would be renewed. Several directors stressed an emphasis on education and transparency rather than promotional advertising.
Next step: staff will incorporate board feedback, add a ballot-deadline calendar, and return the item for formal action and possible ballot language approval later in the spring.
