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Board reviews draft phone survey to test support for operating referendum and tech levy
Summary
Board members reviewed a proposed 51-question phone survey (target n≈400) from Morris Leatherman to test community support for an operating referendum and a technology levy, discussed randomization for tax-tolerance questions, demographic screening items, timeline for results and questions about question length and relevance.
Board members reviewed a proposed community phone survey intended to test voter support for a potential operating referendum and a separate technology levy.
Staff described a draft instrument of roughly 51 questions and said the vendor plans to sample about 400 district residents and present results to the board in about three weeks. The survey design includes demographic screening and a randomized starting point for tax-tolerance questions so responses do not all begin at the same dollar figure. Board members questioned the length of the instrument, the inclusion and purpose of several late demographic items, whether refusal options were present (staff confirmed most questions include refusal/"don't know" options), and how the vendor will report non-response or hang-ups.
Staff said the vendor will keep dialing until a representative sample is achieved and that the presentation of results is scheduled for May 21 if the board gives the green light. Board members noted the phone survey is separate from the district’s strategic-planning survey (due May 4); both target different respondent pools and purposes. No motion to proceed with purchase of the survey was recorded in the transcript during this meeting; several board members asked staff to follow up with clarifying questions to the vendor about the demographic items and response-rate reporting.
