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LCRA launches 'Conquer the Colorado' water-safety campaign ahead of summer
Summary
An LCRA official announced a new "Conquer the Colorado" campaign to equip swimmers and boaters on the Lower Colorado River with safety tips, targeting young adults, families and recreational boaters with three core rules: know hidden hazards, come with a plan and watch for silent signs of drowning.
An LCRA official, Travis, announced a new water-safety campaign called "Conquer the Colorado," aimed at reducing drownings and improving safety for swimmers and boaters on the Lower Colorado River between the Highland Lakes and Madagorta Bay.
Travis said the campaign targets young adults, families and recreational boaters and emphasizes three safety rules: know the hidden hazards below the surface, come with a game plan and watch for the silent signs of drowning. He framed the effort as part of LCRA's broader focus on safety alongside employee safety measures for summer heat.
The official said the campaign provides tips, tools and information to help people "confidently enjoy the lower Colorado River" this summer and that it complements LCRA's community preparedness and regional services.
Travis also noted LCRA's routine training and preventive investments at power plants and with contractors to prepare for extreme weather and high-load events; he tied those internal safety efforts to the public campaign's goal of keeping residents and visitors safe on the water.
