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Organizers report strong turnout for first Hobbs Holly Jolly Fest

Hobbs City Commission · January 5, 2026
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Summary

City staff presented a recap of the inaugural Hobbs Holly Jolly Fest, saying organizers had more than 30 vendors, over 1,000 cups of hot chocolate served by the city, and more than 100 free books distributed; staff thanked departments and volunteers for the event.

City staff presented a recap of the first Hobbs Holly Jolly Fest, which city officials described as a successful community event intended to become an annual tradition.

Marketing Coordinator Chad Littlejohn and Event Coordinator Evelyn Nunez told the commission the event drew strong participation from vendors and performers. Organizers said the event hosted more than 30 vendors, including retail and food vendors and nonprofits. Staff reported more than 1,000 cups of hot chocolate served by the city, and over 100 free books distributed by the Literacy Coalition of the Permian Basin. The presentation also noted multiple entertainment acts — local and visiting groups — and a highlight moment when Santa landed by helicopter with support from city parks, fire department personnel and AeroCare 9.

Presenters thanked the many city departments and volunteers involved, and they recognized vendor successes. A vendor’s social-media post claiming a record sale of 1,000 tacos was referenced during the discussion and speakers corrected or contextualized that figure in real time; the transcript records some conflicting statements about the exact vendor counts. Organizers said they want to hold the festival annually and to grow it over time.

Commissioners and staff gave public thanks and applause for the event’s coordination and community response.