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Trustees invite 36 Creative to advise on rebranding, say financial benefit required
Summary
The board voted to invite Trent Saunders of 36 Creative for a whiteboard session to explore rebranding Searles School & Chapel, noting estimated professional costs of $10,000–$15,000 and trustee desire for a demonstrable financial benefit.
Searles trustees on Jan. 20 agreed to pursue a rebranding exercise and voted 8-0 to invite Trent Saunders of 36 Creative to the next meeting for a whiteboard session.
Cheryl Haas reported that Mr. Saunders proposed two options: a paid engagement for an estimated $10,000–$15,000 or a pro bono whiteboard meeting to explore naming rooms separately as a low-cost way to refresh space identities. Trustees said their motivations include reducing the “school” connotation that may deter bookings, giving the building more panache to encourage rentals, and distinguishing the venue from Searles Castle. Trustees emphasized that rebranding should provide a measurable financial benefit before committing funds.
Lisa Thornton provided line-item cost estimates trustees should expect during rebranding, including approximately $500 for a website update, $250 for brochures, $250–$500 for new stationery, about $120 for a new banner, $125–$140 for a tablecloth, and unspecified exterior sign renovation costs. Trustees discussed Town of Windham (BoS) involvement and the possibility of a community focus group. Cheryl Haas will invite Trent Saunders to the next meeting for the whiteboard session.
