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Planning Commission approves larger VEDGE ER for Pets sign at Redwood Highway shopping center
Summary
The Larkspur Planning Commission voted 3-0 to grant a sign exception allowing an 88-square-foot VEDGE ER for Pets sign at 2048 Redwood Highway, finding the design consistent with existing center signage and wayfinding needs; the approval is subject to a 10-day appeal period.
The Larkspur Planning Commission on May 26 approved a sign exception allowing an 88-square-foot sign for VEDGE ER for Pets at 2048 Redwood Highway in the Cost Plus plaza.
Planning staff presented the application (PLN26-005) and recommended approval, noting municipal code limits freestanding storefront signs to 50 square feet and explaining the applicant had requested an exception. Staff said the proposed sign matches the existing center’s color scheme and emblem while increasing letter height to improve visibility for drivers and visitors accessing the adjacent parking lot.
David Michael of SES Branding, who represented the applicant, told commissioners the rebrand shortens “Veterinary Emergency Group” to “VEDGE ER for Pets,” which improves legibility from about 300 feet away along the access road. He said the larger letters will aid wayfinding for pet owners seeking 24-hour emergency care.
Commission discussion focused on consistency with other center signage; commissioners noted that some tenants (including Trader Joe’s and the mattress and restaurant tenants) have larger or elongated storefront signage and agreed the proposed design would not be out of character. One commissioner questioned the visual phrasing “VEG ER” versus “VEDGE ER” but commissioners agreed the overall design and color palette are acceptable.
A member moved to approve sign 26-005; the motion passed 3-0 with two commissioners absent. The approval is subject to the city’s standard findings, conditions of approval and a 10-day appeal period during which interested parties may file an appeal with the city clerk.
