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Board approves Tim Hortons sign refresh and small directional sign variances in Henrietta
Summary
The Zoning Board approved a multi-site Tim Hortons sign package that includes a new maple-leaf pylon sign and two small directional 'drive-through' and 'café and bakery' rider signs; the applicant said the changes are part of a regional rebrand and some rider signs need a small variance from the 3 sq ft limit.
James Brooks (S11) told the zoning board the Tim Hortons chain is rolling out a regional signage refresh and presented proposed sign changes at several Jefferson Road addresses in Henrietta, including 1580 Jefferson Road and a multi-tenant site at 607 Jefferson Road.
At 1580 Jefferson Road the applicant proposed a Tim Hortons maple-leaf pylon sign and two directional rider signs that would be roughly 4.5 square feet each, exceeding the usual 3-square-foot limit for such directional signs. Brooks said the new wall sign that faces the parking lot would be approximately 58.92 square feet and that one location’s pylon sign is permitted by code while another location required a small variance for the rider signs.
Board members probed whether the package added net new signs and how the current proposal compared to a previously approved larger sign; Brooks said the overall sign count is lower than past configurations because the older pylon sign was removed, but that the current components represent a brand-standard refresh and, at one property, a new wall sign facing the lot.
After questions from members about individual sign sizes and the history of earlier variances, the board moved and approved the requested variances and a grouped motion to grant the sign-package exceptions where noted. The board’s resolution noted the requested variances align with the commercial character of the surrounding neighborhood and found no anticipated adverse physical or environmental effects.
The board recorded the approvals for the listed applications as a group during the same agenda block.
