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Consultant pitches retail retention agreement to help fill vacant Center Point storefronts
Summary
Jamad Hollis of Sterling Properties presented a professional services agreement proposing proactive retail retention, site‑readiness analysis, targeted recruitment and ongoing council reporting; the council asked questions about past vendors, cost and scope and directed further attorney and chamber coordination.
Jamad Hollis of Sterling Properties told the council his firm would provide an advisory professional services agreement (PSA) focused on retail retention, strategic backfilling of vacancies, market alignment and real estate advisory services.
Hollis said the engagement is intended to give the city "earlier intervention and clearer decision support" and emphasized it would not delegate council authority or authorize brokerage services without separate approval. He described five components: retail retention analysis, site‑readiness marketing, targeted recruitment aligned with local market conditions, real estate advisory support, and regular council‑ready reporting.
During questions, council members compared the proposal to a prior contract with Retail Strategies (previously $30,000 per year) and asked about cost. Hollis outlined a pilot structure and gave a year‑estimate of about $72,000 based on an hourly forecast ("I estimated I'll probably work at some point 10 hours a week for the year ... that's like 72,000"). He said the PSA would use data sources such as PlacerAI and site analytics and that any brokerage or transaction fees would require separate authorization.
Council members asked if the amendment or PSA would allow everyone to sell alcohol (staff: each applicant still needs council approval) and asked about conference attendance and outreach at the International Council of Shopping Centers (ICS). Hollis offered to provide follow‑up materials, run additional analysis, coordinate with the chamber and the city attorney, and return for a shorter presentation at the next council meeting.
No formal authorization of the PSA occurred during the work session; council requested more information and attorney review before any vote.
