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Essex advisory board develops outreach, logo and recruitment plans
Summary
Board members discussed using media, events and new branding (logo/polo/badges) to raise visibility, and mapped targeted recruitment to fill vacancies, including outreach to high school students, seniors, churches and local businesses.
Chair Gwen Lyn led a broad discussion of the board’s work plan for the coming year, emphasizing outreach, visibility and recruitment. Members proposed media appearances, tabling at community events, and wearing identifying polos or badges to make the board more approachable. Several members volunteered to gather logo options and vendor pricing; rough AI‑generated sketches and an anonymous artist’s concepts were circulated for feedback.
The group discussed specific outreach targets: recruiting high‑school students through a buddy or paired approach, contacting churches and senior centers to reach older residents, and engaging local business groups such as the Rotary and Lions Club. Members noted appointment rules: board members must be Essex residents and are appointed by the selectboard or city council, which constrains some youth recruitment ideas.
Board members also proposed embedding the board at rotating community locations (library, coffee shops, events) on a monthly or bi‑monthly basis to reduce barriers for people who find recorded meetings intimidating. They suggested tracking outreach results and bringing anonymized community feedback back to the board for discussion.
Next steps: board members will circulate logo options and vendor information, coordinate with Alyssa to organize outreach schedules, and develop a draft work plan for review at the next meeting.
