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Estes Park transit manager reviews 2025 season: red-route trolley leads ridership, QR-code pilot provides new trip data
Summary
Parking and transit manager Dana Klein told trustees the red-route trolley was the most popular service in 2025, the town piloted QR-code live-tracking and onboarding data, and grants (CMAC and a CTE award) will help fund microtransit and infrastructure work.
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Dana Klein, the town’s parking and transit manager, briefed trustees on the 2025 transit season on Jan. 27, summarizing route changes, ridership, pilot technology and grant-funded projects.
Klein said the red-route downtown trolley remained the system’s most used service and staff added and adjusted stops (including service near the Stanley Hotel/Aspire Parkway and a Baldwin Park stop) to improve circulation and reduce difficult left-hand turns. ‘‘The red route was obviously our most popular route, our downtown trolley route,’’ Klein said.
Technology pilot and data: Klein described a CMAC-funded pilot that placed a QR code on each stop and an iPad-based Track system in drivers’ compartments to log onboardings and provide live vehicle location to riders. Riders who scanned the code could see where the shuttle was on the route; staff said onboarding was consistently captured and that deboarding data will be added to the system next season.
Ridership and costs: Klein reported season-level metrics, noting higher frequency in 2025 than 2024 and citing a system-wide operating cost per passenger of about $5.40 for 2025 (below a national average cited in the presentation). The hiker shuttle carried roughly 37,000 passengers and the pilot October service helped collect shoulder-season demand data.
Grants and next steps: Klein said the town will continue negotiating service-provider pricing for 2026, pursue grant support for a visitor-center parking redesign, and move forward on CMAC-funded technology and service enhancements. She also said the town received a clean-transit-enterprise (CTE) grant under SB230 for a 14-passenger ADA microtransit vehicle with zero local match, a resource intended to complement fixed-route service and help serve areas with limited coverage.
Board questions touched on verification of the pilot data and whether microtransit would replace or augment existing service; Klein said microtransit is intended to enhance access rather than replace fixed routes and noted ongoing interest in regional connections and small-vehicle options.
Klein closed by noting staff will use the 2025 data to optimize routes and stops for 2026 and will continue work on the visitor-center redesign and further CMAC-funded improvements.

