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Council approves advertising deal, veterans banners, customer service policy and inspection options; first reading on SB300 ordinance changes
Summary
At its March 11 meeting the Reidsville City Council approved a package of items including a $25,000 advertising buy on the high‑school scoreboard, a privately funded veterans banner program, a new customer service policy, an annual lighting maintenance agreement, and authorized staff to pursue third‑party building inspection contracts; ordinance amendments to comply with Senate Bill 300 received first reading only.
Reidsville — The Reidsville City Council on March 11 approved several administrative and policy items intended to support downtown promotion, veteran recognition, customer service and development processes.
Advertising and branding: Council approved a proposed $25,000 advertising opportunity on the Reedville High School football stadium digital scoreboard, a marketing buy intended to promote the "Team Reidsville" brand. City Manager Mo said the five‑year option equates to about $5,000 per year and asked the council to approve a budget amendment; the council approved the request by voice/hand vote.
Veterans banner program: The council approved a privately funded veterans banner program for downtown light poles. Staff (Chase Lemons, presenting) said banners would be two‑sided, cost approximately $65 each, be displayed from mid‑May through Labor Day, and be paid for privately by families or sponsors. Council voted to accept and implement the proposed policy.
Customer service policy: Human Resources representative Leanne Basinger presented a citywide customer service policy that includes an annual "Above and Beyond" award. Council approved the policy; staff will distribute copies to employees and track acknowledgements.
Lighting maintenance: Staff presented an annual municipal agreement for ongoing maintenance of proposed interchange lighting at US‑29 and Barn Street with an estimated annual maintenance cost of $3,150. Council approved the agreement; staff will add the expense to the street department budget in the coming cycle.
Third‑party building inspections: Council authorized staff to pursue contracts with state‑certified third‑party building inspectors as an option to supplement the ongoing Rockingham County arrangement. The proposal, cited under General Statute 160D, would allow the city to contract directly with certified third‑party inspectors and charge an expedited‑service fee to the requesting developer (not taxpayers). Council approved the motion to allow the manager and city attorney to explore contract options.
Ordinance changes: Chief Gibson presented first reading of ordinance amendments to meet requirements of Senate Bill 300 (updates to permit and penalty provisions, and potential parking code cleanups). This was first reading only; no final vote was taken at the March 11 meeting.
What to expect next: staff will implement the administrative measures the council approved, incorporate the lighting maintenance fee into next year’s budget development, and return contract details for third‑party inspectors for further review.
