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Brandy Wine senior living seeks small sign change; neighbor urges removal of older monument sign
Summary
Brandy Wine Senior Care of Haverford LLC asked the zoning board to allow a modest refacing of a monument sign and a 10.02-square-foot directional sign; a neighbor urged the board to enforce a 2022 pledge that an older sign be removed. The board closed the record for a March 5 decision.
Brandy Wine Senior Care of Haverford LLC sought a minor signage variance on Thursday, asking the Haverford Township Zoning Hearing Board to allow refacing of an existing monument sign and replacement of an internal directional sign at 731 Old Buck Lane.
The applicant's attorney, Leonard Alieri, said the request is narrowly targeted and rooted in prior approvals: "this is a very simple signage case," he told the board while submitting an exhibit packet (A1'A10) that included site photos, permit denials and the 2022 zoning transcript. The directional sign proposed for the internal parking area measures about 10.02 square feet; counsel said the 2022 order authorized 10 square feet and the current request seeks a small additional allowance to match a stone-pillar style used at the monument sign.
Alieri said the refacing will not enlarge the primary monument cabinet and that the design revisions are contained in the updated drawings in tab A7. Barry Jacobson, vice president of Foreman Sign Company, testified that the Brandy Wine cabinet will be refaced with acrylic/vinyl and that the internal directional sign will be rebuilt on a stone pillar to match the exterior pylons.
A neighbor, Lynn Elliot of Brynmar, urged the board to enforce what she said was testimony in the 2022 hearings. "He pledged that that sign would be removed if he got the variances," Elliot told the board, asking that removal happen as a condition rather than after new relief is granted. Counsel for Brandy Wine responded that the applicant will comply if the board makes removal a condition, and that some contested signs referenced in 2022 had already been removed.
The board admitted the applicant's exhibits into the record and closed public testimony. The record was closed for the Brandy Wine application and a decision was set for the board's next regular meeting on March 5, 2026.
If the board requires additional conditions (including removal of the older monument sign), counsel indicated the applicant is willing to make removal a condition of approval; the transcript records no final decision on that point at the hearing.
