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Penfield planning board approves Hutch Family YMCA signage update
Summary
The Penfield Planning Board voted to approve new signage and branding for the YMCA campus, authorizing staff to send a memo to the applicant. The changes include a marquee sign facing Route 250, a childcare sign, and updated building-mounted signs consistent with mixed-use district guidance.
The Penfield Planning Board voted May 28 to approve a set of new signs and a rebranding for the YMCA campus, authorizing staff to notify the applicant of the board’s decision.
Staff presented the application and said the property lies in the mixed use district, where sign review is the planning board’s responsibility rather than the zoning board of appeals. The applicant proposes a new marquee-style sign facing Route 250, updated building-mounted identification signage for the Hutch Family YMCA (replacing the “Eastside Y” name), and a sign for the campus childcare center. Staff said the proposed signs were within the square-footage calculations considered under the MUD code and that none of the proposed signs fall into the town’s prohibited categories (freestanding billboards, flashing or moving digital signs).
Matt Evans, Cornerstone’s owner representative for the YMCA, identified himself at the meeting and described the application and prior permits for the campus. "Matt Evans, Cornerstone, 99 Guernsey Road, Suite 100, Pittsford, New York 14534," he told the board and offered to answer questions about the designs and placements. Evans said the application included examples of existing signage so the board could compare color and placement and that some existing signage would remain while others would be updated to the new Hutch Family branding.
Board members discussed visibility from Route 250, the distinction between the YMCA and the University of Rochester tenancy on the same campus (staff said U of R signage is handled separately by that tenant), and whether signs would be lit. Staff clarified the proposed building-mounted sign for the childcare center is not proposed to be backlit; the marquee sign facing Route 250 would be lit.
A motion to approve the sign changes and authorize staff to send a memo to the applicant passed on a roll-call vote. The board recorded affirmative votes from Koner, Akin, Daly, McCooy and Tiding. Staff will prepare the approval memo and notify the applicant of the board’s action.
The board’s action pertains only to the sign designs and consistency with the mixed use district code; it does not alter tenant leases or address separate signage applications that might be submitted by other tenants on the campus.
