Council approves Lamar deal to remove five static billboards and permit two city-located digital displays

The Hemet City Council voted 5–0 to approve a relocation and net-reduction agreement with Lamar Central Outdoor LLC that will remove five static billboards and allow up to two digital billboard installations on city-owned parcels. Council authorized the city manager to execute the lease and relocation documents, subject to final form review by the city attorney.

Council and staff described the deal as revenue-positive and low-cost to the city: Lamar will fund construction and maintenance, while the city receives either a $30,000 annual base payment per digital display or 25% of gross advertising revenue, whichever is greater. Mr. Sandival emphasized the financial upside to the city and said the program would “ain’t going to cost the city a single penny.”

Representatives from Lamar described the signs’ technology and placement strategy, saying the displays are directional to reduce off-axis glare and will be used for public-safety messages and city events when needed. Council secured commitments to remove multiple static signs in exchange for the city-located digital displays and negotiated a safeguard that lets the parties revisit the arrangement if revenue remains at the minimum for multiple years.

After questions about visibility, permitting timelines (Caltrans permits for some locations), and the revenue-share mechanics, council approved the agreements by roll call. The city will phase removals and installations subject to required permits and design review.