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Board presses Affinity on Primm asset, special committee and efforts to protect jobs
Summary
During the May 21 special meeting, board members pressed Affinity Interactive representatives about the declining Primm property, the special committee handling strategic options for PrimaDonna assets, and steps taken to assist more than 300 affected employees.
Board members used the Boomer Sportsbook agenda item to question Affinity Interactive and Flamingo Paradise Gaming representatives about the troubled Primm Valley property and the effect on employees.
Scott Butera, manager for Flamingo Paradise Gaming LLC, and Joe Asher of Boomer told the board Affinity is a tenant at Primm and that the property has been losing money for years. “Long and the short of it is it’s just not viable as a casino operation. Our lease calls for it to be a casino operation. And as such we’ve informed the landlord that we’re no longer able to operate that casino,” Asher said, describing efforts to cooperate with the landlord and potential buyers to secure an orderly transition.
Butera said Affinity has hosted town halls, engaged more than 20 assistance agencies and organized shuttle service to Las Vegas to help employees interview for new work. When the board pressed for the size of the workforce potentially affected, members cited figures in the range of about 330 to 340 employees.
The board also questioned corporate governance around PrimaDonna/Affinity. Company representatives said a special committee was constituted October 4, 2025, to evaluate strategic options — including sale, refinancing, reorganization or settlements — and that that committee (identified as Letero and Perkins) has decision authority over dispositions of PrimaDonna assets. Company counsel said independent directors negotiated an LOI with LV Petroleum and worked with the landlord on next steps.
Board members sought and received on-the-record assurances that certain principals — referenced in the transcript as Mr. Zenni — provide input but do not exercise decision-making authority over asset dispositions, which the company said rests with the special committee. The board emphasized that continued good-faith cooperation is required to preserve jobs and community continuity at the Primm site.
The transcript records no public comment on these issues during the special meeting; board members said they will keep the property under close review as options develop.
