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Simsbury Community Media makes fundraising appeal at Memorial Day event as cord‑cutting reduces revenue
Summary
During the town's Memorial Day ceremony broadcast, Simsbury Community Media said its traditional funding tied to television subscriptions has declined with cord‑cutting and asked attendees and viewers to donate via a QR code or its website to sustain local programming and live coverage.
Simsbury Community Media told attendees at the Memorial Day ceremony on May 25, 2026, that its funding structure—largely based on television subscriptions—has been eroded by a shift to internet‑only viewing, and the nonprofit asked for donations to sustain local programming and live broadcasts.
A recorded or on‑stage SCM representative said the channel's revenue has fallen "with a shift to internet‑only subscriptions," while programming remains freely available online. "We need your support," the SCM representative said repeatedly and urged listeners to visit SCM's website or scan a QR code displayed on screen to donate. SCM said donations would keep its education and community programming, live government broadcasts and archival work operating.
The appeal followed the formal ceremony and was broadcast live as part of SCM’s community coverage. No funding amounts or formal town subsidies were discussed in the recording, and the representative did not specify a fundraising target.
